Have you ever written an article that was popular on the web? Maybe it got you hundreds if not thousands of new sign-ups, readers, comments, shares, etc. If you’re writing a new blog post, even once a week, most probably it is already buried way down in your blog archives by now.
But did you know you can resurrect it, transform it into a new format to make it viral again. Having your content published in different formats can help reach different types of audience. What’s more, you can make money out of it. Think about this. Perhaps your article in text form got a lot of views, but how many more views could you have achieved if you had published it through say a podcast? It could have reached more target customers. Want to know how you can take advantage of your old content?
Here are several ways you can publish your content into different formats:
1. Turn your old articles into slideshows
I’m sure you are familiar with a PowerPoint presentation. Make a slideshow using your old articles and you could even use extra images to make it more attractive, but don’t over do it. Some people prefer slideshows rather than reading articles. Make your slideshow available as a download so your audience can share it with other people too. They could use it in their own seminars etc, or just privately. Don’t forget to include your business links, information and other URLs at the end of the presentation.
Some sites where you can upload your presentation:
2. Turn them into an e-book
If your article is a “how to” post and details every step, you can publish it through the Amazon Kindle store. Here’s an excellent guide on how you can publish your own e-book with Amazon Kindle:
3. Turn them into a .pdf and put in a squeeze page
This is excellent if you’re looking to increase your email list. Offer the .pdf report as a free giveaway to entice your target customers to sign-up to your list.
4. Make a video
As mentioned above, if your article is a “how to” post, it would be more meaningful if you make a video out of it. A targeted customer is more likely to watch a video if you show them step by step how to achieve something.
5. Use your old content in a webinar and turn it into a podcast afterwards
Webinars are a great tool to get people signing-up. Your customers will want to hear information coming directly from you. So by using your old content, you now have an interesting topic to discuss. Remember to record your webinar to create your podcast, so people can still listen to it at any time.
So make the most out of your very best articles and posts. By being creative you’ll discover how much potential you have in your existing content.
Do you have any other ideas on how to recycle your old content? Make sure to add them below.